By Michael Ireland, ASSIST News Service  

LOS ANGELES, CALIFORNIA (ANS) — “Hollywood is beginning to understand what movies Americans want to see. They want to see good conquer evil, truth triumph over lies and justice prevail over injustice,” says Dr. Ted Baehr, chairman of the Christian Film & Television Commission and publisher of Movieguide.org.
 
Ted BeahrDr. Ted Baehr
 
They would also like to take their whole family, including their grandparents, to the movies more often, says Dr. Baehr.

For years, Hollywood and advertising executives have told themselves, that sex and violence sell. However, 2007 box office returns tell a different story from the conventional wisdom that mass media and advertising gurus have been spouting. Even after a 2.3 percent increase in ticket sales, North American moviegoers purchased 410 million more tickets, setting new records in domestic and overseas box-office sales.

Dr. Ted Baehr attributed this success to the increased number of family films that premiered in 2007, based on the findings of Movieguide’s® yearly report to the entertainment industry.

He added: “Year in and year out, our annual box office analysis at Movieguide.org shows undoubtedly that the vast majority of moviegoers want to see entertaining, heroic, clean movies with positive moral values and even overt Christian content.

“That’s why Spider-Man 3 was the top movie this summer in the United States and Canada. It also explains why American Idol was by far the top rated show on network television.”

On Feb 12, 2008 Movieguide® with the generous support of The John Templeton Foundation will host the 16th Annual Faith & Values Awards Gala and Report at the Beverly Hilton Hotel in Beverly Hills, California. At the gala, Movieguide® will present the $50,000 John Templeton Epiphany Prizes for Most Inspiring a Movies & TV.


3 Responses to “Sack Sex, Veto Violence, The Secret To Silver Screen Success”

  1. 1 Scott

    As a concerned parent I am glad to see this change. I have been noticing many more clean movies premiering. It really is encouraging.

  2. 2 SpubreIllelve

    Hello

    As newly registered user i just want to say hi to everyone else who uses this forum :>

  3. 3 POOLEROUGGOKE

    Hello all!

    It’s my first time I am here.

    So i’d like to ask you if a world financial crisis affected someone among you?

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